Social Media Monitoring Tools Podcast – A Discussion with Brian Chappell

Show Notes:
Room 214 Co-Founder, Jason Cormier, discusses social media monitoring tools with Brian Chappell, Senior Social Search Strategist at Ignite Social Media.

In this podcast, we discuss:

1. The most valuable aspects of social media monitoring tools: Keeping tabs on conversations and customers for the purpose of crisis communications and reputation management.
2. Sentiment analysis in social media monitoring tools: Is automatic sentiment analysis developed enough?
3. What are clients looking for in these tools? Engaging in new markets through listening to customers, opportunities to include intelligence in product development cycles.
4. “Social media isn’t a salt shaker”: You have to work it into the base of your marketing.
5. What’s next with social media monitoring: Greater levels of CRM integration, and more consistent pricing models.

Notes: I appreciated Brian’s participation in the discussion, even as some have cited our agencies as competitors. It was affirming that Ignite is working through many of the same issues we are with respect to the tools. Hopefully, there is a nugget or two of insight here for others considering how they should evaluate the options. As one of our partners once put it to me, “it’s always preferable to combine our powers for good instead of evil.”